Formex Exhibition - Stockholm

I have suddenly found a load of new designers that have all launched at the Formex Exhibiton this year...why had I never heard of the Formex Exhibition until now...?? (shameful confession on my behalf). I will definately be booking it in my brain and hopefully try and get a cheeky weekend to Stockholm in 2012 to time in with next years exhibiton...I had better start filling the money jar up. There is a lot of SUPER talent floating around but one person that particularly caught my eye was Linda Sjunnesson who created a fabric called Ponderosa. what do you think?